Visit HAPPYHOUR.COM/? to ask it if it's time for a Heineken. The answer will always be YES.
Users then have the opportunity to download a coupon valid for one half-priced Heineken. Any time they want, anywhere they choose.
Users place their smartphone on the designated spot on these interactive bus shelters to answer the campaign's teaser question. They are then prompted to download a half-priced Heineken.
"Like" the Heineken Happy Hour? App to activate its function (similar to that of the microsite). If you post your "results" to your news feed, the app will make it so that your post originates in from the area that's within the "happy hour" timezone.